Why are mulberries not sold in stores?

As a gardening and landscaping expert, I can shed some light on why mulberries are not commonly sold in stores. While mulberry trees are relatively easy to grow, there are a few reasons behind their absence from grocery store shelves.

1. Difficult Harvest: One of the main reasons mulberries are not sold in stores is the difficulty in harvesting the fruit. Unlike other fruits that can be easily picked from the tree, mulberries are delicate and easily squished. Their soft texture makes it challenging to handle them without causing damage. This delicate nature of the fruit makes it less appealing for commercial production and distribution.

2. Short Shelf Life: Another factor contributing to the absence of mulberries in stores is their short refrigerated shelf life, which typically ranges from two to four days. This limited timeframe makes it difficult for stores to stock and sell mulberries while ensuring that the fruit remains fresh and appealing to customers. Since they cannot be stored for long periods, it becomes less economically viable for stores to carry them.

3. Limited Demand: Mulberries are not as popular or well-known as other berries like strawberries, blueberries, or raspberries. Due to their relative obscurity, the demand for mulberries is lower in comparison. Grocery stores typically focus on stocking fruits and vegetables with higher demand to cater to a wider customer base. This limited demand further discourages stores from carrying mulberries.

4. Seasonal Availability: Mulberries have a relatively short harvesting season, usually lasting for a few weeks in late spring or early summer, depending on the region. This limited availability makes it challenging for stores to consistently offer fresh mulberries to customers year-round. Since consumers have come to expect a wide variety of fruits available throughout the year, the seasonal nature of mulberries makes them less commercially viable for stores.

While mulberries may not be commonly found in grocery stores, they can still be enjoyed by growing them in your own backyard or seeking them out at farmers’ markets or local orchards. The unique flavor and nutritional benefits of mulberries make them a worthwhile addition to any home garden or for those who are fortunate enough to find them locally.

Personal Experience:
I have personally grown mulberry trees in my garden and have experienced the challenges of harvesting and preserving the fruit. The delicate nature of the mulberries requires careful handling to avoid damaging them, and even then, some fruits inevitably get squished during the process. I have also noticed that the mulberries have a shorter shelf life compared to other berries, which makes it necessary to consume or process them quickly to avoid spoilage.

In terms of popularity, I have found that most people are not familiar with mulberries or have never tasted them before. This limited awareness and demand contribute to their absence from grocery store shelves. However, whenever I have shared freshly picked mulberries with friends and family, they have been pleasantly surprised by their unique and delicious flavor.

While mulberries may not be widely available in grocery stores, they are still worth seeking out or growing in your own garden. Despite the challenges of harvesting and their short shelf life, the experience of enjoying freshly picked mulberries is truly rewarding.

Photo of author

Caroline Bates

Caroline is a Miami-based landscaper who specializes in drought-tolerant landscapes. She is the mother of two young children and also enjoys writing for GreenPacks.org in her spare time. Caroline takes great pride in her work, and loves being able to share her knowledge with others through her writing.